NEW: Connect your business tools to Paystack using Zapier
Get early access to Paystack's Zapier automations
We're excited to announce our early access integration with Zapier, an automation platform that helps you connect Paystack with over 1,500 apps, including many of the business tools you use everyday such as Mailchimp, Slack, Wave Accounting, Google Sheets, and more.
With Zapier, you can pipe transaction and customer data from Paystack to your business tools in a few clicks, without writing a single line of code.
Please note: This is an early access integration with Zapier, which means that it's a relatively small release with the primary goal of understanding how people use the integration. This will inform future updates to the integration.
In this post, I'll walk you through how to automatically:
- send transaction info to your accounting tool (Wave)
- add new customers to your email marketing tool (Mailchimp)
- alert your team about every sale (Slack)
- add new customers to your customer relationship management tool (Hubspot CRM)
- send payments info into to your shared spreadsheet tool (Google Sheets)
Let's jump right in!
What is Zapier?
Zapier helps you become more productive by automating day to day tasks, and helping you automatically take action, and pipe information between business tools.
Say you wanted to automatically add every customer who makes a purchase on Paystack to your email marketing tool, or you wanted to automatically log all successful transactions in a shared spreadsheet, or you wanted to automatically populate your CRM. With the Zapier-Paystack integration, you could set up all of these, and a whole lot more!
First, please create a free account on Zapier.
To understand how to use Zapier with Paystack, it's important to understand the concept of Triggers and Actions. Let's break it down.
Suppose you connected Paystack to Mailchimp so that every new customer is added to the email marketing tool. In Zapier parlance, the Trigger, in this case, would be “new customer,” while the action would be “add new customer to Mailchimp.”
For this Early Access release, you can use two Paystack Triggers on Zapier:
- New Transaction Trigger: this causes something to happen every time there is a successful or failed transaction on Paystack
- New Customer Trigger: this causes something to happen every time a new customer is created on Paystack
These triggers let you connect Paystack to the other tools you use in very useful ways. Do you want to update your CRM with the details of new customers? The New Customer Trigger lets you do this. Want to keep an eye on all successful and failed payments? The New Transaction Trigger lets you do this.
Tutorials — How to use the Paystack Zapier integration with 5 types of business tools
I'm going to show you detailed, step-by-step video instructions on how to connect Paystack with some of the most popular business tools, without writing a single line of code.
There’re are 1,500+ tools on the Zapier platform to choose from, but in these tutorials, we’ll show you how to connect Paystack to five of them:
- Wave (accounting tool)
- Slack (team collaboration tool)
- Mailchimp (email marketing tool)
- Google Sheets (shared spreadsheet tool)
- Hubspot CRM (customer relationship management tool)
Important note: Before you get started, please remember to sign up on Zapier. Click here to create your free Zapier account →
How to connect Paystack to Wave with Zapier
In this tutorial video, we'll show you how to automatically record every sale made through Paystack into the Wave accounting tool.
If you use other accounting tools such as Xero, you can use a similar process to connect Paystack using Zapier.
How to connect Paystack to Mailchimp with Zapier
In this tutorial, you'll learn how to automatically add all new customers into Mailchimp. You can then send these customers broadcast emails, as well as add them to automated upsell campaigns.
If you use other email marketing tools (such as Drip), you can use the same process to integrate Paystack with those tools.
How to connect Paystack to Slack with Zapier
In this tutorial video, you'll learn how to send details of successful transactions to a Slack channel.
How to connect Paystack to Google Sheets with Zapier
Sometimes, customer transactions fail for reasons such as the customer having insufficient funds, or mistyped OTPs. In this tutorial, you’ll learn how to send details of failed transactions to a Google Sheet so your team can follow up with customers.
You can also pair Paystack with other spreadsheet apps such as Microsoft Excel and Airtable.
How to connect Paystack to Hubspot CRM with Zapier
Hubspot CRM helps businesses manage their customer relationships. In this tutorial, you'll find out how to add new customers to your Hubspot CRM.
If you use other CRMs such as ZohoCRM or Agile CRM, you can use a similar process to send new customers to those tools.
If you have any question at all about the early access to the Paystack Zapier integration, please contact us at [email protected] — we're happy to help!