This is something we’re focused on almost to the point of obsession. It’s the foundational question that informs everything from product to marketing strategy.
How do we make it so that if someone has an idea, they can bring it to market as quickly as possible? And once a product or service has traction, how do we help apply more rocket fuel? How can we help our family of merchants become profitable, envied, and loved? How can we help them win?
Paystack is expanding into numerous African countries, not for the thrill of planting our flag, but because of what this will mean for cross-border trade.
Today, it’s easier for a Nigerian customer to purchase clothes from Europe than it is for them to do business with a merchant in nearby Togo. Why is this? And how can we fix it? How can we help a merchant in Ghana find their customers in Cote d’Ivoire? How can we help a merchant in Kenya find their customers in South Africa?
When Paystack helped make automated recurring billing mainstream in Nigeria, it made possible completely new business models, such as digital subscriptions for media companies.
Which other industries can we help create on the back of new technology? Which new frontiers would merchants in Africa pursue, if they had better tools?
Lots of value flows through the global economy every day, but most Africans are cut off from this wealth-creation engine. How can we help African merchants find their customers internationally? In fact, how can we help African businesses go toe-to-toe with the best companies in the world, and win?
At the same time, teams all over the world are building amazing productivity and life-enhancing tools and services, but African customers can’t take advantage of those tools because much of our financial infrastructure is cut off from the global economy. How can Paystack serve as a bridge between Africa and the rest of the world?
One of the biggest limiting factors to the growth of our business, as well as our merchants' business, is talent. But there're hidden gems all over the continent. How do we reliably discover them?
And then once they join the team, how do we intentionally empower and invest in them to do the best work of their lives?
Try Paystack Now